CHINAEUROPE AFRICAASIA 中文双语Français
Culture\Film and TV

New festival on nature films

By Xu Fan | China Daily | Updated: 2016-12-15 07:36

New festival on nature films

Earthland-Wildscreen Film Festival screens 15 Panda Award-winning or nominated documentaries and nature films, such as Hebrides-Islands on the Edge and River Monsters-Demon Fish. [Photo provided to China Daily]

"I got the inspiration at a shopping mall in Taiwan," Huang says of her encounter with a DVD seller who spoke at length about documentaries on nature and prehistoric creatures.

She also discovered that a potential viewer's interest in such films is raised with detailed explanations on the subjects, which is why she decided to make the Earthland festival interactive.

The highlights of the festival included a section that was designed to engage the audience with the natural world.

Up to 13 leading conservationists shared their insights, including Wu Lixin, an underwater photographer, and Huang Yifeng, an eco-designer and winner of the Golden Tripod Award, the highest honor in Taiwan's publication industry.

A number of celebrities, including Hong Kong-based singer Karen Mok, director Tsui Hark and Taipei-based musician Jonathan Lee, promoted the event by airing their thoughts on conservation. So far, the posts about the event have received 2 million views on Sina Weibo, the Chinese equivalent of Twitter.

The Beauty of Nature, the festival's theme song composed by musician Zhang Yadong, earned around 1.1 billion views on Weibo.

Huang says she faced challenges, such as a limited budget and the long process of receiving government approval. But her love of nature helped her to stay on course.

Earthland, a company founded by her to manage the film festival, also hopes to collect photos and video footage of China's geographical features and endangered species for online display later.

Previous Page 1 2 Next Page

BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US