Code red

China Daily Asia | Updated: 2017-05-17 09:48

Pantone is the New-Jersey based corporation best known for its Pantone Matching System, which standardises colours in a fan-format book. It was originally developed by founder Lawrence Herbert in 1963 as a tool for graphic designers to communicate colours more easily in the printing process.

Through the Pantone Color Institute, Pantone forecasts up-and-coming colour trends as well as various colour solutions for companies to meet their branding needs. Since 2000, the institute has selected its "Colour of the Year" by researching industries across the realms of fashion, art, film, technology and automobiles. The colour of 2017 has been named Greenery, a revitalising yellow-green shade that's symbolic of nature and new lives.

Pantone also releases its bi-annual Fashion Colour Report for each spring and autumn, launched in conjunction with New York Fashion Week – and for the first time this year, London Fashion Week has been added – to highlight the company's top 10 colours it's forecasting for the upcoming season.

If looks are anything to go by, this autumn's palette is certainly going to be eye-catching. Just look at the leading colours: Grenadine and Flame Scarlet. They're set to rock your wardrobe this autumn, so get ready to dress to impress.


Code red

[Photo/Courtesy of Pantone LLC]

Spotted at New York Fashion Week for A/W 2017, Grenadine is pure pomegranate syrup; this colour of passion and sweetness will serve not only your cocktail, but also your pretty autumn garments. Intoxicated by a slightly orange-ish tone, this one is more crystalline than royal red and warmer than scarlet.

Power Set

Code red

[Photo/Courtesy of Oscar de la Renta; Max Mara S.r.l./Max Mara Group]

Dress in the same colourtone from head to toe, but mix different textures – from liquid lamé to wool, calf and leather. The luxurious profile needn't be understated this autumn.

Half or Partial

Code red

[Photo/Courtesy of Adam Selman; Kate Spade]

Pair this statement-making reddish hue with a simple T-shirt or a challenging leopard print – and see how far you'd like to take the look.

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