Swiss designers eye Chinese market with their unique style

By Sun Yuanqing | China Daily | Updated: 2017-06-09 07:37

Swiss designers eye Chinese market with their unique style

Models show creations by both Swiss and Chinese designers during InnoFashion 2017 in Beijing. Photos provided to China Daily

While Switzerland is mostly known in China for its luxury watches, young Swiss designers are also looking to build their names here.

So, InnoFashion 2017, an event that celebrates fashion, design and textile innovation in China and Switzerland, was recently held at the Swiss embassy in Beijing to coincide with Swiss President Doris Leuthard's visit to China.

The event showcased seven Swiss and Chinese brands: Julian Zigerli, YVY, Wuethrichfuerst, Akris, Wang Changrong, Roderic Wong and Pronounce.

There are also jewelry pieces from designers at the Geneva High School of Art and Design. Swiss watchmaker Hublot also exhibited works highlighting Swiss lace.

As for the growing links between the two countries, Switzerland and China established an Innovative Strategic Partnership in 2016 and launched the Sino-Swiss Year of Tourism covering 2016 and 2017.

Jean-Jacques de Dardel, Swiss ambassador to China, says: "We know that you cannot order innovation, or inventions. Instead, you need to rely on the private sector and individual minds for breakthroughs. That is why we have InnoFashion.

"We'd like to use this platform to exemplify such collaboration involving the government, private sector and individuals by bringing young creative minds together," he says.

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