Big man, big expectations
Updated: 2016-06-25 00:57
By Alywin Chew in Shanghai(China Daily USA)
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MKW wrestlers perform a stunt in a ring. Pro wrestling, unlike regular wrestling, is a combination of athleticism and showmanship. |
All eyes on Wang
It remains to be seen if the WWE's first Chinese signing will eventually emerge as a WWE superstar. Industry experts agree that the developmental program can often be a long and futile journey. But even if Wang has what it takes to break into the WWE, it would take at least a few years before he makes his debut.
According to Levesque, American female wrestler Sasha Banks took about three years to progress from the developmental program to being in Wrestlemania, WWE's flagship event which this year posted a record turnout of 101,763 spectators at the AT&T Stadium in Arlington, Texas. Levesque said that Banks is considered a very early bloomer.
However, Levesque is confident that Wang can live up to his promise and become a superstar, saying about 80 percent of the wrestlers currently on WWE's Raw and Smackdown programs had graduated from the Orlando facility.
Local wrestling outfits would surely be keeping their fingers crossed for Wang. Gomez said that having a Chinese WWE superstar will help generate more interest in the local pro wrestling scene and perhaps even convince Chinese fans to pay to attend local wrestling events, which will in turn help these companies to expand their operations and stable of wrestlers.
The WWE itself might have vested interest in his development as well. After all, having a Chinese wrestler that audiences in China can root for — similar to what basketballer Yao Ming did for the NBA and the Houston Rockets — will obviously benefit the organization as it moves to make the country its second-largest market after the United States.
"Chinese fans need a gateway with which they can try WWE as a product. Finding a ‘Yao Ming of the WWE' and having him become the interest point will help Chinese to fall in love with our product," said Levesque.
Winning over Chinese audiences
At last week's media event, WWE announced that it had penned an exclusive, multi-year deal with Chinese video streaming platform PPTV to show the Mandarin versions of Smackdown and Raw.
According to iResearch China, there were more than 500 million Chinese who spend nearly a third of their time watching online videos in 2015. Experts believe that having a dedicated site where people can view free WWE content will provide the brand with a massive boost in awareness, which could in turn pave the way for the introduction of the WWE Network, a subscription-based online platform that offers a greater variety of content.
WWE will also be holding its first live event in three years at the Mercedes-Benz Arena on Sept 10 in Shanghai. The sight of WWE superstar John Cena speaking near-fluent Mandarin during the event also emphatically reiterated the organization's desire to reach out to it Chinese audiences.
As such, analysts believe that it is likely Wang will be portrayed as a "good guy" if he does break into the WWE. BTIG analyst Brandon Ross was quoted saying to CNN that doing so would be a "quick way to gain a lot of fan support in China."
"The market potential in China is absolutely huge for WWE. It is one of the most searched terms on both Youku and Tudou, and it's very popular on Weibo and QQ fan groups. Some groups have over a million fans," said Gomez.
"The Great Khali, a former Indian WWE superstar, helped boost viewership figures many years ago and the WWE is possibly looking for a Chinese star now to help do the same."
If Wang does need any convincing about the perks of being a superstar, he could perhaps look at the paychecks of the wrestlers on the main roster of the WWE. According to Forbes Magazine, WWE said its average wrestlers make about $500,000 per year (3.29 million yuan). Cena, who was ranked as the top earner last year, raked in $9.5 million.
"The wrestling industry is a very tough one to succeed in. However, Wang Bin does have prior experience which will equip him with the necessary qualities for his journey in the WWE," said Thexeira.
"And given WWE's groundbreaking foray into China, I think Wang is poised for a bright future. The ball is in his court now."
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