Peak builds sports brand in the US
Updated: 2012-07-10 23:53
By Yuhan Liu and Wang Jun (chinadaily.com.cn)
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Peak is a name that may be unfamiliar to many Americans, but it is one of China's most-recognized sportswear brands, along with domestic rivals Li-Ning and Anta. Founded in eastern Fujian province in 1989, Peak had grown into the third-biggest player-endorsed company in the National Basketball Association. The basketball-focused brand began a gradual process of establishing its US presence by opening two stores in Los Angeles.
Reporter: Yuhan Liu & Wang Jun
Video: Yuhan Liu & Wang Jun
Supervising Producer: Calvin Zhou
Senior Producer: Larry Lee & Ji Tao
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