Beyonce performs during halftime of the NFL Super Bowl 50 football game in Santa Clara, California on February 7, 2016. [Photo/IC]

The NFL's championship extravaganza took place on Sunday, the same day when the Chinese celebrated the Lunar New Year's Eve, with state broadcaster CCTV's gala show having been a staple of celebrations since the 1980s.

Like the CCTV gala show, Super Bowl is a nation-wide celebration, with singers and dancers performing and usually scoring high TV viewing rate.

According to CCTV's statistics on Tuesday, the 2016 gala show attracted 690 million TV audience while a total of 1.03 billion people watched the TV show on various media including televisions, the Internet and social media.