A group of foreigners taste Chinese tea at this year's CIFTIS, which kicked off in Beijing on May 28. [Photo by Wu Changqing/ Asianewsphoto]

Bruno Masier, chairman of World Trade Point Federation, a not-for-profit organization helping trade, said he saw more companies, rather than institutions, appear at the China Beijing International Fair for Trade in Services.

Maiser, who had attended all the CIFTIS, also the Beijing Fair, since its launch in 2012, told chinadaily.com.cn on Wednesday this indicated that real players are taking opportunities in the sector of trade in services.

He said the federation has brought 60 businesses from more than 40 countries to the fair and deals worth 120 billion yuan will be signed by the closing ceremony on June 1, according to a Beijing Daily report.

In addition to companies attending with help from global institutions, some specializing in traditional Chinese medicine also took the chance to showcase products or services.

Fan Kui, chairman of Hunan Hongyao biological Polytron Technologies Inc, set up late last year, said his company needs this platform to let people know what they can do.

Fan said his company has developed a cream, containing Chinese herb extracts which, according to clinical experiments, can help control blood sugar when applied to the skin. Fan said the product can be used in elderly care but it may take a year for people to know of its existence.

The Beijing Fair was launched by the Ministry of Commerce of China and the Municipal Government of Beijing in 2012 and has been held annually.