HONG KONG - Environmentally friendly toys, stationery and baby products have attracted more than 2,600 exhibitors to four trade fairs, which kicked off Monday at the Hong Kong Convention and Exhibition Center.

The Hong Kong Toys & Games Fair, Asia's largest, and the Hong Kong Baby Products Fair are organized by the Hong Kong Trade Development Council (HKTDC). The HKTDC and Messe Frankfurt (HK) Ltd are staging the concurrent Hong Kong International Stationery Fair. The three product fairs are complemented by the Hong Kong International Licensing Show. Together, they have drawn more than 130 buying missions and over 8,800 buyers from around the world.

The Toys & Games Fair welcomes first-time participants from Greece, Macao, Russia and Ukraine. Group pavilions bring together companies from the Chinese mainland, India, South Korea, Spain, Taiwan and Thailand. Other highlights include the World of Toys Pavilion, a new Animal Kingdom product zone, the return of the Eco Toys Display Zone and Brand Name Gallery, which boasts a record 80 exhibitors -- 30 percent more than last year.

The concurrent licensing show, which is the 10th edition this year, attracts more than 170 exhibitors from 16 countries and regions and featuring over 500 properties. Debuting at the show are the game phenomenon "Angry Birds," as well as the mainland's " Shan Mao" and "Pororo the Little Penguin" from South Korea.

During the series of exhibitions, seminars will be organized for exhibitors and participants to discuss latest trends and designs in the business of toy as well as baby products.

A statutory body established in 1966, the HKTDC is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, the HKTDC promotes Hong Kong as a platform for doing business with the Chinese mainland and throughout Asia. The HKTDC also organizes trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online.