New iPhone 5Cs are displayed at a media event in an Apple Inc office in Beijing, on Sept 11, 2013. Apple launched its new low-end iPhone 5C on Sept 10, but was met with widespread complaints in China about its still-too-high price. Its starting price is 4,488 yuan ($728), only 800 yuan lower than the iPhone 5S. [Photo by Wei Xiaochen/Asianewsphoto]