Crowded skies

Founded in 2006, DJI is known for its market-leading technology, from the foldable yet powerful Mavic Pro personal drone to the latest professional products such as the Phantom 4 Pro and Inspire 2 drones. The company now has flagship stores in cities including Shanghai, Shenzhen, Hong Kong and Seoul.

Though it is based in China, the United States is actually DJI's largest market, followed by Europe. China only accounts for about 20 percent of the total revenue.

As such, the company has five offices in the US located in San Francisco, Los Angeles and New York. Most of the company's new product debuts are held in the US.

Futhermore, DJI has struck partnerships with US electronic product distributors including BestBuy, Apple Flagship Stores as well as major airplane vendors. Its sales locations in North America number in the thousands. ?

"For the majority of American customers who go to BestBuy for a drone, they choose a DJI product. It is just like how Chinese people like to buy iPhones. This fact gives us a sense of fulfillment," said Wang Tao, a Hangzhou native who founded DJI, was quoted saying by ThePaper.cn.

According to DJI, its products and solutions have been chosen by customers in over 100 countries for applications in filmmaking, construction, emergency response, agriculture, conservation and many other industries.

Xu added that DJI has cooperated with a number of well-known directors and actors in Hollywood movies and sitcoms including Modern Family and The Big Bang Theory.

wang_ying@chinadaily.com.cn