Leiou Huanxiang (Leon Image), 20 million yuan

A mysterious and low-profile writer, what we know about Leon is that he is based in Hunan province and was born in 1980. However, his adventure-mixed-marvelseries has long occupied the bestseller list for young readers list at bookstores, online or offline, in recent years. The series features a young student, DoDoMo, and his capable dog, Charlie Ⅸ.

Representative works:

Charlie IX

Zheng Yuanjie, 19 million yuan

The 61-year-old "King of Fairy Tales" has had a successful writing career since the 1970s. His legendary life story includes running a magazine for decades solely on his own contributions. He has created some of the most-loved literary characters enjoyed by generations of children.

Representative works:

Pipilu and Friends

Schunck and Betta

The Tales of 12 Chinese Zodiac