IMAX presents its China vision
Updated: 2013-02-08 10:05
By Liu Wei (China Daily)
IMAX China will collaborate with one or two Chinese directors to work with IMAX cameras and become the first Chinese filmmakers to do so.
Most films screened on IMAX screens in the country are transformed into the format only after shooting is completed.
Just a few Hollywood directors have used IMAX cameras, such as Christopher Nolan for The Dark Knight Rises and JJ Abrams in Star Trek into Darkness, to be released in May.
"The director must be someone who is keen on new technology," comments Chen Jiande, CEO of IMAX China.
Chen did not reveal which directors the company has reached out to but says the news will likely be announced in May or June.
"Not all films are suitable to be shot in the format," he adds. "We prefer epic movies by major directors."
Film technology specialist Jiang Yong anticipates that IMAX is likely to choose Wuershan, the director who created a box office miracle with his fantastic film Painted Skin 2, in 2012. It raked in about 700 million yuan ($112 million).
Wuershan's next work is a tomb raider story, which Jiang believes is suitable for IMAX. In addition, the film's production company, Wanda Cinema, has been the primary partner of IMAX in China, and owns the most IMAX screens (67) in the country.