March 29, Sergio Rossi

The Italian shoemaker Sergio Rossi opens its flagship store in Beijing's Sanlitun, bringing over its design director Francesco Russo.

April 1, Versace

Versace brings its 2012 spring/summer collection to Beijing Fashion Week.

April 23, Victoria Beckham

Beckham chooses Beijing as her first destination during her Asian trip, presenting her collection with a star-dazzling party.

April 26, Lanvin

To celebrate designer Alber Elbaz's 10-year anniversary working in Lanvin, the label holds a show in Beijing. This is the biggest show in Lanvin's history.

May 11, Jean Paul Gaultier

This is the first time that Jean Paul Gaultier holds a show in China.

May 11, Alexander Wang

Alexander Wang opens his global flagship store in Beijing's Sanlitun.

May 15, Longchamp

French luxury house Longchamp holds a party in Shanghai's Bond, announcing Gao Yuanyuan as its first Chinese brand ambassador.

May 18, Hugo Boss

Hugo Boss holds the biggest show for 1,500 audiences in Beijing, featuring new 3D live broadcasting technology.

May 31, Giorgio Armani

Giorgio Armani's show in Beijing's 798 Art Zone attracts stars like Tina Turner, Mary J. Blige, Shu Qi, Daniel Wu and Fan Bingbing.

June 1, Montblanc

Montblanc holds a huge party in Beijing to celebrate the launch of its Grace Kelly jewelries and watches.

It attracts world's A-list entertainers including Nicolas Cage, Naomi Watts and Jessica Alba.

July 6, Cartier

Cartier holds a party to launch its new Tank Anglaise watch in Shanghai, bringing over Italian movie star Monica Bellucci to China for the first time.

China Daily

(China Daily 07/15/2012 page13)