The Internet has transformed how international businesses operate in a borderless world.

Information searches and product sourcing have been revolutionized by the ability to exchange information online in real time.

Product exposure and promotion through online channels have become the norm. Online marketing is an essential means by which today's manufacturers and suppliers sell their products and reach target buyers worldwide.

Global buyers are increasingly engaging in preliminary online searches before attending trade shows to see the products and meet with suppliers face to face.

Comprehensive sourcing portals help suppliers expand their market reach in a cost-effective way.

By using online platforms, manufacturers and suppliers can present a non-stop display of their new and top-selling products 24 hours a day before, after and during exhibitions.

Additionally it allows buyers to prepare by using the online previews of the exhibits before meeting the suppliers at their offices or at trade fairs.

Developed by Hong Kong company Top Victory Enterprises, a brand new B2B sourcing website, AllAsianSourcing.com, announced its global launch in late April.

As its name implies, AllAsianSourcing.com has been built to serve as a massive online sourcing hub for and made up of Asian suppliers. By including manufacturers and suppliers from all over Asia, this sourcing site will be a one-stop sourcing platform for global buyers who are looking for the latest products on offer from Asia as well as quality Asian suppliers with whom they would like to do business.

According to the developer, the new sourcing site boasts a number of innovative and powerful features. The waterfall-style presentation design makes the front page bold and eye-catching.

The display shows myriad product images that cascade without interruption to provide the viewer with a seemingly never-ending range of products while the page is being scrolling up and down.

Another notable feature is the 360-degree multi-angle view of select products.

At the click and drag of a mouse, the product image will rotate so that the viewer can closely view it from different angles.

Moreover, by pointing to a specific part of the product image, further descriptive details will pop up for that part of the product. Other key features include product videos, one-click instant inquiry and a hyperlink to the supplier's own homepage.

One of the major benefits for the users, apart from free access to all posted information available on the site, is the proactive product-matching service offered by AllAsianSourcing.com.

A team of experienced product-matching staff will ensure a match-up of suppliers' products with buyers' relevant sourcing interests. New product e-alerts will be sent on a regular basis to matched buyers. Buyer users will also receive regular e-updates on special hot products.

Asian suppliers and global buyers are welcome to make full use of this new sourcing website to meet with one another and grow their businesses.

As a special offer to all Asian suppliers, all interested manufacturers, suppliers and traders in Asia can now sign up for a free trial package, which allows them to list their company details and product information on AllAsianSourcing.com for six months.

For more details, please visit: www.allasiansourcing.com.

zhangshiyi@chinadaily.com.cn

(China Daily 04/23/2013 page14)