Many have called the success of the film simply "good luck". They say the film was released at a time of underperforming releases in the same slot, was a counterweight to the tragedies that preceded it, and there was an unusual pent-up demand for light fare.

"Ours is a company with intimate knowledge of the entertainment scene, and we have a corporate culture that facilitates youthful communication.

"So, the resources behind this movie induce its connection with the young, mass audience," says Wang, who has read up on the history of Hollywood and detects a parallel between his company and Lions Gate Entertainment, the California company that made The Hunger Games, among others.

While movie theater audiences are roaring with laughter, Wang is keeping his head down and his mouth shut.

"On some occasions, others will be embarrassed if you do not hide your true feeling; but you yourself will be embarrassed if you are frank about it. That's when I wish my mouth was not functioning."

Contact the writer at

raymondzhou@chinadaily.com.cn.