CHINAEUROPE AFRICAASIA 中文双语Français
Life\People

Updating a classic

By Chen Jie | China Daily | Updated: 2017-07-14 07:13

Updating a classic

The Montblanc 1926 Heritage Collection made its debut in Florence in Italy last month. [Photo provided to China Daily]

Its Augmented Paper shows the luxury brand Montblanc is keeping up with the times, while its new heritage collection takes inspiration from the past. Chen Jie reports.

Now we can do most things online: shop, make payments, communicate through social media, but there are still people who prefer fountain pens and paper. Nicolas Baretzki, the CEO of Montblanc International, is one of them.

At the Montblanc boutique in the China World Trade Center recently, he showed me Montblanc's Augmented Paper.

It looks like a black Montblanc notebook. But then he opened it and wrote notes in it with a StarWalker pen. He then pressed a button, and the handwritten notes were converted into digital text and appeared on the screen of his smartphone. He then edited the notes using the Montblanc Hub app.

The files can also be shared via email or stored in a cloud service.

Augmented Paper is an example of how to integrate traditional writing into the digital workflow.

The convenience of digital technology is now available to those who prefer to write with a pen.

Baretzki says Montblanc pushes boundaries and finds ways to meet the demands of customers.

Previous Page 1 2 3 Next Page

BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US