A poster of Yao Ming's first micro film.

Retired Chinese basketball great Yao Ming has collaborated with the world's largest beer producer to launch a short film warning against the dangers of drunk driving.

The six-minute micro film, titled Price of Love – No Drunk Driving was unveiled in Shanghai on August 25 in collaboration with brewers Anheuser-Busch InBev (AB InBev).

Ye Li, Yao's wife, is also in the movie.

Riding a light, humorous tone, the film tells how Yao, who plays the role of a designated driver, has to deal with a series of bad consequences from outsourcing his job on his wedding anniversary, said AB InBev in a statement.

A 60-second trailer was released by the company on Sunday. The full version will be made public in the coming days.

Despite having appeared in a number of commercials, it is Yao's first ever micro film calling for rational drinking and driving habits. He was the subject of a documentary film, The Year of the Yao, in 2004.

Yao said at the debut, "The film was shot on Father's Day. I hope I can be a role model to make more people pay attention traffic safety…Never go drunk driving, please choose designated driving for the sake of love for all," he said.

AB InBev also announced joining the Yao Ming's foundation, and will make donations to build Hope Primary Schools and basketball courts for students in rural China.