Chinese Olympians have been stars on and off the track at the London Games and have buried the image of reluctant heroes who perform feats of wonder but shy away from publicity.
Success is not always measured by gold. Tibetan Cheyang Sigya's obvious joy as she claims the bronze medal in the women's 20km walk was one such example, as was the synchronized swimmers claiming silver.
The most important cheerleaders for some of the Chinese Olympic athletes are their parents. They are also the voices that tell the stories behind the pain and glory.
Just because she's known as the mother of synchronized swimming in China doesn't mean Japanese coach Masayo Imura treats her players like children.
Zou Shiming won his second successive Olympic gold medal on Saturday, beating Thailand's Kaeo Pongprayoon in a battle of two of the oldest fighters.
As Chinese athletes compete in the London Olympic Games, China's media are also attracting a lot of attention.
Defending champion China's Wu Jingyu won the women's flyweight (-49kg) taekwondo gold at the London Games on Wednesday, overwhelming Spaniard Brigitte Yague Enrique from the outset with snapping kicks to the midsection and head.
Doudou, a 13 year old Chinese girl who made a name by singing the Beijing Olympic theme song "You and Me", performed a solo concert at the Hackney Empire theatre on Wednesday.
Chinese hurdler Liu Xiang's perseverance and optimism make him a perfect role model for this year's National Fitness Day.
China took home the men's table tennis team gold medal here Wednesday, making a clean sweep for the second consecutive Olympics.
Aug 8 was made the National Fitness Day by the State Council in 2009 to remember Beijing 2008 Olympics Games and meet growing demand for public sports.
China's sole beach volleyball hope Xue and Zhang were the newest victims of the Cameron spell?