A greenhouse in Lufulong Park. Photo provided to chinadaily.com.cn

The festival has also received special support from the China Automobile Dealers Association's auto club.

My friend and I have had new understanding of green food, said Che Xiaoying, CEO of a self-drive facility connected to the auto club.

"I found there are many people who want to join entertainment farming experiences and the market is huge," Che said.

Che's company has access to information about 4 million private car owners in Beijing.

She said her business will use its resources to encourage more self-drive tourists to enjoy rural life.

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