The launching ceremony of Shunyi's first snow and ice festival. [Photo provided to China Daily]

Visitors to Beijing's Shunyi can enjoy nearly 100 winter activities during the district's first "snow-and-ice" carnival.

The event will integrate industry, agriculture, commerce, culture, sight-seeing and sports.

Visits are expected to peak around the upcoming festivals of Christmas, New Year's Day, Spring Festival and Chinese Valentine's Day, says Shen Zhihong, head of the district's tourism authority.

Shunyi's Olympic Rowing-Canoeing Park and Lianhuashan ski resort offer various winter sports. Guests can thaw out in hot springs at various hotels and resorts.

The factories of Beijing Yanjing Brewery and Hyundai Motor Co offer industrial tourists a chance to witness firsthand the processes by which beer is brewed and cars are created.

They can also flit through the country's only butterfly theme park, wander around an Italian-style farm or visit a large red-wine cellar.

The event, sponsored by the Beijing Municipal Commission of Tourism Development and Shunyi's government, opened on Dec 19 and runs through February.

Travelers can find out more and make online bookings through the Shunyi tourism department's official WeChat and micro blog accounts.

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