The new production line of Nestlé Ice Cream Factory in Tianjin was officially put into operation and the first batch of "8 Cubes" ice cream products came off the production line on Monday. In addition, cold storage facilities in Guangzhou Factory were also put into operation recently.

The total investment in the two projects amounted to RMB 116 million yuan. This is another important initiative forNestlé'scommitment in establishing a long-term and sustainableice cream business in China in recent years.

"Expansion of production capacity and increase in investment on the vibrant Chinese market not only show our confidence and determination on the Chinese ice cream market, but also help Nestlé to meet the growing consumer demand. We constantly strive to meet the consumers' desire for quality, innovative and safe ice cream products."said Ouyang Kai,vice president of Nestlé Greater China Region Ice Cream Business Unit.

Ouyang Kai went on to say, "The Chinese ice cream market is a dynamic and competitive market, now seasonal variation in consumption of ice cream product is gradually weakened, which means that consumers have evolved from simply pursuing product functionality into pursuing health, pleasure and enjoyment of life it brings them. Therefore, in order to win in the Chinese ice cream market, we should not only produce quality and delicious products, but also closely follow changes in the local consumption fashion andlaunch innovative and healthy products relying on our R&D expertise."

Nestlé has established two ice cream production factories in Tianjin and Guangzhou, and in addition to ice cream of the international brandNESTLÉ, Guangzhou factory also produces FIVE RAMS, a classic Cantonese flavored brand.