Wee Siew Kim, the CEO of the NIPSEA Group, attended the media briefing and gave children's paintings as gifts to the partners of "Color, Way of Love" project. [Photo provided to chinadaily.com.cn]

Nippon Paint China, a member of the NIPSEA Group, held a media briefing in Shanghai on Dec 15 to announce the launch of the "Color, Way of Love Art+ Project".

The project will invite 15 global artists to create mural paintings in rural areas schools and cities in China and other Asian countries, with the hope of combining art, color and local culture to bring love, color and joy to the world. The 15 global artists are Julien Seth Malland, Dino Voodoo, Pascal Vilcollet, and Mathias Breze from France; Pum Pum from Argentina; Herakut from Germany; Millo from Italy; Andrew Hem from the USA; Rodrigo Branco and Walter Nomura (aka Tinho) from Brazil; Kislow from Russia; Stinkfish from Columbia; and Etam from Poland.

The principle of the "Color, Way of Love Art+ Project" is to create equal opportunities for children to receive art education, inspire children's imagination with color and train future artists. The project convener is French artist Julien Seth Malland, who has been invited by Nippon Paint China to paint wall murals in Fengjing Ancient Town of Shanghai and three primary schools in Taiwan. The artist's focus on humanity, passion for painting and respect for children is compatible with the "Color, Way of Love Art+ Project".