Catherine helps Reiss profits soar
Updated: 2012-01-04 09:44
(Agencies)
|
|||||||||
Duchess Catherine has helped to double the profits of Reiss in the past year alone.
The 29-year-old royal - who has worn dresses by the British high street store to a number of high-profile events - has been credited with giving the brand a "cooler and sexier" image.
According to accounts filed at Companies House, profits surged to £8.5million from £4.3million in the year to January 31 2011, whilst sales rose to £87.6million from £77.7million.
In addition to Catherine's endorsement of the chain, the family-owned store has also credited the increase in profits to the launch of the Reiss 1971 sub-brand.
The company said in a statement: "The launch of a new sub-brand, Reiss 1971, was the starting point to make the brand much cooler and sexier, to broaden its appeal.
"Every aspect of the brand was appraised, in order to highlight this and to make a more dynamic and sexier statement."
The Duchess of Cambridge first gave the high street store her stamp of approval when she wore a Reiss dress in her official engagement photograph - shot by Mario Testino - with Prince William in January 2011, causing the company's website to crash and it seeing a huge boost in sales from royal fans in the US.
She then went on to wear a cream Reiss dress when she met US president Barack Obama and his wife Michelle, which sold out within hours of the first pictures emerging.
- 'Taken 2' grabs movie box office crown
- Rihanna's 'Diamonds' tops UK pop chart
- Fans get look at vintage Rolling Stones
- Celebrities attend Power of Women event
- Ang Lee breaks 'every rule' to make unlikely new Life of Pi film
- Rihanna almost thrown out of nightclub
- 'Dark Knight' wins weekend box office
- 'Total Recall' stars gather in Beverly Hills
Most Viewed
Editor's Picks
Supplies pour into isolated villages |
All-out efforts to save lives |
American abroad |
Industry savior: Big boys' toys |
New commissioner
|
Liaoning: China's oceangoing giant |
Today's Top News
Health new priority for quake zone
Xi meets US top military officer
Japan's boats driven out of Diaoyu
China mulls online shopping legislation
Bird flu death toll rises to 22
Putin appoints new ambassador to China
Japanese ships blocked from Diaoyu Islands
Inspired by Guan, more Chinese pick up golf
US Weekly
Beyond Yao
|
Money power |