Mei Xiangrong, founder of Yingke Travel, was delivering a speech at the press conference. [Photo provided to China Daily]

Yingke Travel, an e-commerce company that aims to provide services to tour operators and general consumers alike, was recently launched at a Beijing forum, where representatives of tourism agencies and government officials had gathered to discuss opportunities and challenges for China's tourism industry.

Mei Xiangrong, founder and CEO of Yingke Travel, told the forum that small and medium travel agencies would be able to expand their operations by promoting their products and services on the platform. Individuals and investment companies could also get affiliated to Yingke Travel, which currently has more than 20 overseas and 42 domestic affiliates.

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