Selena (UK)

We should not forget what the campaign was started for. Those patients need more money and care, but can a viral event truly help them? Some collective challenges feel more like a show or a fun game. In an age of viral Internet events capturing people's attention, how many participants really cared for the needy that they claimed to benefit?

Thousands of people participated in an "Ice Bucket Challenge" activity in Shenzhen, Guangdong province, on August 22, 2014. [Photo/IC]